![]() ![]() Sometimes they’ll keep the same visual and tack on another sentence in the next snapshot, to really emphasize a point. On Instagram, the Stories typically tend to use one sentence or quotation per screenshot, often short and to the point. For example, here are two New York Times takes on the current immigration policy, on Instagram Stories and on Snapchat. Snapchat Storiesīefore we dive into the general content trends, there were a few things that we noted anecdotally. ![]() Here’s what we learned by analyzing leading publishers. It all comes down to creating stories that are snackable and delight their audiences, by entertaining them, informing them, inspiring them, or showing them something new. So what can we learn from the Stories tactics of innovative and leading publishers? Since the advent of Snapchat, we’ve seen other platforms like Instagram adopt the format, and publishers have even begun to implement similar digestible stories on their own websites. What should we know about creating captivating Stories on Instagram and Snapchat? Snapchat and Instagram Stories have quickly changed social publishing. ![]()
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